The American Heart Association is a national voluntary health agency whose mission is: "Building healthier lives, free of cardiovascular diseases and stroke."
The association's impact goal is to reduce coronary heart disease, stroke and risk by 25 percent by 2010. Progress toward the goal will be measured according to these indicators:
· Reduce the death rate from coronary heart disease and stroke by 25 percent.
· Reduce the prevalence of smoking, high blood cholesterol and physical inactivity by 25 percent.
· Reduce the rate of uncontrolled high blood pressure by 25 percent.
· Eliminate the growth of obesity and diabetes.
The association is actively pursuing it’s goal through the following initiatives:
Cause Initiatives
Momentum – moving forward and making a change – is a key theme for each of our four causes: Go Red for Women, Start!, Power to End Stroke, and Alliance for a Healthier Generation. They all help people take action to live a heart-healthy lifestyle.
Advocacy
The American Heart Association continues to advocate for legislation to reduce disease and death caused by tobacco use and exposure to tobacco smoke.
Patient and Public Education
To help consumers make better choices, we’ve expanded our outreach efforts and increased the impact of our educational materials by distributing more than 7.7 million pieces of patient education information to healthcare professionals, patients, families and caregivers.
Research
Through our Research Strategic Plan we continue to fund the highest-quality research and make major breakthroughs in cardiovascular and stroke research. We do this by supporting innovative research and making sure our research translates into effective treatment and care.
Fund Raising
Sometimes you can hear our mission in action: the whir of 100 swinging jump ropes or the steps of thousands of walkers. This year our donors helped us reach several revenue milestones. Raising money is critical to our mission of building healthier lives, free of cardiovascular diseases and stroke.
http://www.heart.org/

